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Web 2.0 is the second-generation of web design and development. It facilitates interoperability, secure information sharing, and communication on the World Wide Web. The creation Web 2.0 has led to the development of web-based communities and web applications. Examples of these developments are the social networking sites, blogs, and video-sharing sites.

The creation of Web 2.0 has brought a lot of advantages to the online business,

especially in advertising. If a customer is looking for information on a certain product in the local newspaper, the customer will get better information if he will have several newspapers in his table. This is basically what Web 2.0 is all about, it presents a lot of opportunities to advertisers because of its global reach. Furthermore, traditional advertising is expensive and the target audiences are limited while with Web 2.0 advertising companies need not to invest millions of dollars just to be able to promote their products or services to millions of people.

Web 2.0 does not only bring good things to the business-minded people but also gives the customers the chance to become participants instead of just being a viewer or a user. When a prospective client is looking for a certain product on the Internet, the information that they get comes from different sources including from the advertiser’s website. When a customer goes to the advertiser’s website, instant communication between the advertiser and customer can happen because of Web 2.0’s several web applications.

Social networking sites, where people meet and share ideas instantly, are becoming popular venues for advertisers to promote their products online. . A growing number of advertisers are realizing that these networking sites are fertile grounds to get buyers of their products and services, and to get ideas for R&D. These advertisers have a lot of advantage over their competitors that are yet take advantage of the Web 2.0 advertising.

Overall, Web 2.0 brings a lot into the table of advertisers and customers. It has become the focal point of marketing and promotion that people are depending heavily in it for information and opportunities. Web 2.0 has definitely taken the advertising industry to a higher level. For as long as there is Internet, there is also Web 2.0.

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