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Adding keywords in a blog or article is a great way in driving traffic towards your website. Writing articles about a certain topic is better seen if you place keywords in it, then optimize it to something that visitors often search for.

Here are some basic things on How to Optimize Keywords in an Article or Blog post:

Pick keyword or phrase

Do some keyword research related to the topic you wish to have on your blog post. There are free keyword tools available online for this. It is not necessary to go for highly competitive keywords, but instead search for something that captures the interest of people in your niche.

Put it in your Title Tag

This is the most substantial piece of your article or blog. Your keywords must be included in the title tag. Don’t insert it multiple times on the title though, or it will look odd. Just make sure the title is interesting and makes sense.

Follow correct keyword density

Never overstuff your article or blog post with keywords, or it will be flagged as spam. Use a proper amount of keywords in your article, and focus in writing a content that provides useful information to your readers.

Integrate keywords in your link building strategy

Incoming links, navigational links, internal links and breadcrumb links in your article should all contain your optimized keywords in them. It is also essential to keep track and manage those links.

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