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Having an online business, it is very important to know the principles of generating traffic to your website. Now, inorder to comply with this task you got to have a background in SEO. SEO as the abbreviation for Search Engine Optimization is your key to success in the online industry. It serves as your marketing strategy for you to gain site visitors and potentially increase your conversion rates. SEO is in itself a strategy and under it, is a myriad of techniques and strategies as well. This article will impart to you one basic strategy of On Page SEO.

Optimizing must start on your website itself thus, called On Page SEO. The process involves the overall content of the website including the text, images, links and all other things uploaded in your site’s domain. On page SEO has a lot of necessary components but the heart of it all lies on the keyword. The keyword is the particular phrase where you would want your website to rank in the top ten search engine results. Make sure that your site is relevant to the keyword you are about to use. Therefore, your sites content must follow keyword density.

Keyword density is the percentage of how many times your chosen keyword appears in comparison to the total number of words on a page. There is no standard or required percentage but most well ranking sites have a 3%-5% keyword density. With On Page SEO, you have the assurance that your keywords are found in the right numbers and the right places when searched on the World Wide Web. For you to win the search engine’s first page ranking, the keywords must be seen in page titles, page body. bold text, top of page, bottom of page, alt text, textlinks and domain name or link.

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