June 30th, 2009 
dblogger 
What do you do when a traffic light turns red? Will you stop or continue driving? Answers to these questions do not only make sense to street sides, but to web browsing as well. There might be no red lights that stop you while you are browsing, but there is a “nofollow” that stops you from deep linking.
Traffic lights are to vehicle drivers, but “nofollow” is to search engines. This is an HTML attribute that tells some search engines to not follow certain links. In this case, a hyperlinked URLs does not influence the link target’s ranking in the search engine’s index.
Linking is a two way process done in many ways. The idea that the more links, the higher the Page Rank, drives many website to get links and be visible. However, this same idea also makes many a spammer.
In its at most sense, “nofollow” aims to reduce the growing forms of spamming. This is made to prevent this spamming or spamdexing from occurring, and to level up the kind of quality a website has in search engine results.
“nofollow” link is not always a negative connotation to websites given this. But there are consequences that comes along with it that include, no PageRank popularity score is given, and the anchor text to determine the relevant terms a page has that is being linked is not counted as well. Thus, Google browsers will not follow through that “nofollow” page
Popularity: 1% [?]
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