Video marketing is a hot topic amongst online business owners these days. And for a good reason – it works! But like most other internet marketing strategies, there is a right and wrong way to do it. If you want to succeed, you need to learn basic video marketing secrets to success because it will make your video marketing campaign stand out despite stiff level of competition.
The first step is to determine whether video marketing is right for your business. According to internet marketing experts, video marketing on YouTube, to be specific offers a lot of rewards. There are more than 2 billion views on YouTube videos on a daily basis and it is the second most popular search engine on the web, next only to Google. Meanwhile, an average YouTube user spends 15 minutes per day watching videos on YouTube. Also, the top internet marketers for the past decade have employed YouTube and video marketing campaign as part of their marketing campaign. Thus, you can try to emulate the methods they have used to increase the possibility of you succeeding in this venture.
Meanwhile, here are some video marketing secrets to success that you need to keep in mind. This will enable your own campaign to succeed as well:
- Put yourself in the customer’s shoes. What would like to watch from a video? What would make you come back and watch videos from the same channel? Your ability to capture the attention and interest of your intended audience is crucial in making a video viral.
- Keep your videos within 2-3 minutes in length. Ideally, your video must not exceed 4 minutes. Web users are known for their short attention span. Thus, you need to provide them the information they are looking for within less than 4 minutes, or else they would be looking somewhere else. The main appeal with video marketing is that it can impart information in a short amount of time. If you create a long and exhaustive video, then it is already going against what this campaign stands for.
- Always keep your channel fresh by posting updated content on a regular and consistent basis. Once you are able to produce a regular audience base, they will visit your channel from time to time. If they visit and find new content, they will be enticed to look out for your videos in the future. They might even share it to other friends or contacts! However, if every time they visit, they find the same old and idle content, then they will assume that the company went bust and is no longer active.
- Focus on content. The content and quality of your video is the most essential factor in your video marketing campaign. If you can get enough traffic and views on your video, it is useless if people are not compelled by the content as you cannot generate the response you want from them.
- Use the right keywords to promote your video. Make sure to include the appropriate keywords in the title, content, and tags for the video. This will make it easier for web users to find your video and also to be ranked in popular search engines.
- Allow feedback mechanism on your videos. When you set up an account on YouTube or any other video sharing site for that matter, make sure to allow other users to comment on your videos to keep it interactive. Also, make sure to include sharing buttons to make it easier for users to spread the word about your video. This is also one way for a video to quickly become viral. It is also one way to build relationships with people in your network.
- Leverage the use of social networking sites to increase views on your video and traffic to your site. Focus on building a community and use your video as a means to offer something of value to that community.
- Do not limit yourself to YouTube. Although this is the most highly trafficked video sharing site on the web, there are several other options on the web such as Vimeo, Dailymotion, or Viddler. Explore these other sites, too, so you can increase the number of traffic coming in.
According to a survey conducted by the Online Publishers Association or OPA, 70% of web users prefer video content over text-based ones. In addition, more than half of them (52% out of the 70%) took action based on what they saw from the video. These are compelling evidences that link video marketing to more internet marketing success. Hence, if you follow the video marketing secrets to success listed above, you can expect to see results from your campaign.
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August 15th, 2011
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