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Video Marketing Secrets to Success

August 15th, 2011

dblogger

Video marketing is a hot topic amongst online business owners these days. And for a good reason – it works! But like most other internet marketing strategies, there is a right and wrong way to do it. If you want to succeed, you need to learn basic video marketing secrets to success because it will make your video marketing campaign stand out despite stiff level of competition.

The first step is to determine whether video marketing is right for your business. According to internet marketing experts, video marketing on YouTube, to be specific offers a lot of rewards. There are more than 2 billion views on YouTube videos on a daily basis and it is the second most popular search engine on the web, next only to Google. Meanwhile, an average YouTube user spends 15 minutes per day watching videos on YouTube. Also, the top internet marketers for the past decade have employed YouTube and video marketing campaign as part of their marketing campaign. Thus, you can try to emulate the methods they have used to increase the possibility of you succeeding in this venture.

Meanwhile, here are some video marketing secrets to success that you need to keep in mind. This will enable your own campaign to succeed as well:

Put yourself in the customer’s shoes. What would like to watch from a video? What would make you come back and watch videos from the same channel? Your ability to capture the attention and interest of your intended audience is crucial in making a video viral.
Keep your videos within 2-3 minutes in length. Ideally, your video must not exceed 4 minutes. Web users are known for their short attention span. Thus, you need to provide them the information they are looking for within less than 4 minutes, or else they would be looking somewhere else. The main appeal with video marketing is that it can impart information in a short amount of time. If you create a long and exhaustive video, then it is already going against what this campaign stands for.
Always keep your channel fresh by posting updated content on a regular and consistent basis. Once you are able to produce a regular audience base, they will visit your channel from time to time. If they visit and find new content, they will be enticed to look out for your videos in the future. They might even share it to other friends or contacts! However, if every time they visit, they find the same old and idle content, then they will assume that the company went bust and is no longer active.
Focus on content. The content and quality of your video is the most essential factor in your video marketing campaign. If you can get enough traffic and views on your video, it is useless if people are not compelled by the content as you cannot generate the response you want from them.
Use the right keywords to promote your video. Make sure to include the appropriate keywords in the title, content, and tags for the video. This will make it easier for web users to find your video and also to be ranked in popular search engines.
Allow feedback mechanism on your videos. When you set up an account on YouTube or any other video sharing site for that matter, make sure to allow other users to comment on your videos to keep it interactive. Also, make sure to include sharing buttons to make it easier for users to spread the word about your video. This is also one way for a video to quickly become viral. It is also one way to build relationships with people in your network.
Leverage the use of social networking sites to increase views on your video and traffic to your site. Focus on building a community and use your video as a means to offer something of value to that community.
Do not limit yourself to YouTube. Although this is the most highly trafficked video sharing site on the web, there are several other options on the web such as Vimeo, Dailymotion, or Viddler. Explore these other sites, too, so you can increase the number of traffic coming in.

According to a survey conducted by the Online Publishers Association or OPA, 70% of web users prefer video content over text-based ones. In addition, more than half of them (52% out of the 70%) took action based on what they saw from the video. These are compelling evidences that link video marketing to more internet marketing success. Hence, if you follow the video marketing secrets to success listed above, you can expect to see results from your campaign.

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Credit Card Rewards

August 4th, 2011

dblogger

Credit card rewards are given by companies to lure customers in to get their cards from them. In addition, it also encourages credit card holders to make purchases using their credit card so they can avail of these rewards. This will ensure that you are not only spending, but also saving when you make purchases using your credit card.

Depending on what credit card you are using, you can avail of several discounts, freebies, and other rewards.

Cheaper Gas – Some of the top credit card companies offer discounted prices on gas to their customers when they meet certain purchase requirements using their card. Some even offer cash backs if they use a particular credit card when filling up their vehicle for gas. However, you need to check which gas stations are tied up with this offer to enjoy this perk.

Cash Reimbursement – If you like to earn actual cash for your credit card purchases as a reward, then go for cards that offer cash back when you spend. Some cards offer 1% cash back when you use your card on the grocery, drug store, or the gas station. However, you can expect the cash back reward to go up depending on the total amount of purchase you made.

Free Insurance – There are a wide range of insurance provided as reward for those who avail of credit card purchase. Common insurance offered as reward include travel and auto insurance. You can avail of the travel insurance in particular wherein you can use your credit card to make your purchases abroad. Of course, this feature is available only to some credit card companies, so make sure you inquire about this with them before you apply for a card.

Dining and Shopping Rewards – Whether you are shopping or dining at your favorite restaurant, you can enjoy great rewards when you use your credit card to make payment. You can therefore shop and dine all you want as you also increase your reward balance for you to enjoy later.

Airfare Miles – If you are a frequent traveler, look for a credit card that offer travel rewards for card holders. You can avail of travel or mile points whenever you spend a dollar on your airline tickets using your credit card. Of course, the amount of points and rewards you can enjoy will depend on your card provider.

Customized – There are credit card companies that allow consumers to choose the reward that they want. It usually starts by you choosing from a set of rewards provided by the company depending on what is available for the card you have chosen to apply for. However, some card providers require that you pay off your entire monthly balance before you can avail of this unique reward scheme.

Tips for Maximizing Credit Card Rewards

You maybe one of those consumers using their credit cards to make everyday purchases. The key to maximizing your enjoyment of these rewards begin at the process of choosing your card. Thus, it pays to do an extensive research on cards with fat perks so you can get more for the same amount of purchase.

Carefully read the fine print so you can fully understand how and where you can avail of these rewards. Some cards offer 0% APR for a certain period of time (say, 6 months), while others stretch out to a full year! If this is possible on your existing credit card, then you can max out on your purchases while availing of rewards and points at the same time since you do not have to worry about the interest charges.

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